Sunday, August 6, 2017

Drowning in a Sea of Mis/Disinformation



When it comes to making technology decisions and purchases you as the consumer are entering a minefield of disinformation and misinformation. Some of it is due to ignorance or hubris on the part of the person providing it but a large portion of this “fake news” is designed to ensure you are shielded from the truth on the products you intend to buy.

Buyer Beware
Most people are not reckless when it comes to spending their hard earned money and will avoid wasting it particularly when we are talking at a minimum 500 euro. The technology market and the sellers who operate in it are more than aware of this and will appeal to those tried and trusted baits – the bargain price and or the “as good as” argument.  To avoid these traps you need to have the maximum reliable knowledge about what you are buying at your fingertips or you’ll be sucked in and in many cases regret the purchase for the life of the product.  Sir Francis Bacon is attributed with coining the phrase “knowledge is power” and in today’s technology marketplace I would suggest the addition of the phrase “provided it is true”.

All That Glitters
Recently I did some consulting on TV purchases and this is one of the areas where you better have your wits about you. With the correct information you can get an excellent state of the art TV from a reliable manufacturer and eliminate all but one of your remote controls. In addition the correct TV will open up your viewing choices and make the long winter months more bearable. Price differences I encountered varied by as much as 350 euro between suppliers and it many cases the shops were hawking their own name brand models which are in my opinion not a spot on the more reliable and feature rich models.

The Growth of NRU’s (Non Repairable Units)
As users of technology we are all familiar with the NRU’s (non repairable units). Virtually all non technological devices in your house are NRU’s from your washing machine to your microwave. In computer technology the growth of NRU’s is on the increase and one many consumers are not familiar with. If you have been a computer user for more than 7 years you are used to the idea that when your computer breaks it can be repaired, albeit at a cost. This is no longer the case with all new computing devices and again sound advice and knowledge is key before you shell out your cash.







Oliver Reidy is a computer technician and has been in the industry since 1981.You can contact him via email at help.desk@reidyonline.com or at the telephone numbers listed on this page. This article, and all previous articles, are available to view online at http://reidyonline.blogspot.ie/ or www.reidyonline.com/blogspot.htm